Privacy Policy

Last Updated: July 30, 2026

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

• Account Information: Name, email address, password, and profile details when you create an account
• Contact Information: Email address when you sign up for our newsletter or early access
• Purchase Information: Billing address, shipping address, and payment details when you make a purchase
• Communication Data: Information you provide when you contact our support team or participate in surveys
• User Content: Reviews, comments, and any content you post on our platform

1.2 Information Collected Automatically

When you use our website and services, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
• Location Data: Approximate location based on IP address
• App Analytics: Performance data, crash reports, and usage statistics from our mobile app

1.3 Information from Third Parties

• Social Media: Information from social media platforms when you connect your accounts
• Payment Processors: Transaction confirmations from payment service providers
• Analytics Partners: Aggregated data about website usage and performance

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Delivery

• Process and fulfill your orders
• Provide customer support and respond to inquiries
• Send order confirmations and shipping notifications
• Manage your account and preferences

2.2 Communication

• Send marketing emails about new products and promotions (with your consent)
• Provide important updates about our services
• Send early access notifications and exclusive offers
• Respond to your questions and feedback

2.3 Improvement and Analytics

• Analyze usage patterns to improve our website and products
• Conduct A/B testing to optimize user experience
• Track conversion rates and marketing effectiveness
• Develop new features and products based on user behavior

2.4 Legal and Security

• Comply with legal obligations and respond to legal requests
• Detect and prevent fraud, abuse, and security threats
• Enforce our Terms of Service and protect our rights
• Maintain the integrity and security of our services

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We share information only in the following circumstances:

3.1 Service Providers

We share information with trusted third parties who help us operate our business:

Provider Type	Purpose	Data Shared
Payment Processors	Process transactions	Payment information, billing address
Shipping Partners	Deliver orders	Name, shipping address, phone number
Email Service Providers	Send communications	Email address, name
Analytics Services	Analyze website usage	Anonymous usage data, device information
Customer Support Tools	Provide support	Contact information, support history

3.2 Legal Requirements

We may disclose information when required by law or in response to:

• Court orders, subpoenas, or other legal processes
• Government requests or law enforcement investigations
• Situations where we believe disclosure is necessary to prevent harm

3.3 Business Transfers

If BackyardGOlf is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

4. Data Security

We implement comprehensive security measures to protect your information:

• Encryption: All data transmissions are encrypted using SSL/TLS protocols
• Access Controls: Limited access to personal data on a need-to-know basis
• Security Monitoring: 24/7 monitoring for security threats and vulnerabilities
• Regular Audits: Periodic security assessments and penetration testing
• PCI Compliance: Payment processing meets PCI-DSS standards
• Data Minimization: We only collect and retain necessary information

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

5.2 Third-Party Cookies

Our website may include cookies from:

• Google Analytics for usage statistics
• Facebook Pixel for advertising optimization
• YouTube for embedded videos
• Payment processors for secure transactions

5.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. For more information, visit allaboutcookies.org.

6. Your Rights and Choices

6.1 Access and Control

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to certain uses of your information
• Restriction: Request limited processing of your data

6.2 Communication Preferences

• Marketing Emails: Unsubscribe via the link in any marketing email
• Push Notifications: Manage through your device or app settings
• SMS Messages: Text STOP to opt out of text messages

6.3 California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

6.4 European Privacy Rights

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

• The right to lodge a complaint with a supervisory authority
• The right to withdraw consent at any time
• Additional protections for automated decision-making

7. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@thebackyardgolf.com.

8. International Data Transfers

BackyardGOlf is based in the United States. If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries.

We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses approved by the European Commission
• Ensuring recipients maintain adequate data protection standards
• Implementing additional security measures for sensitive data

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes:

• We will update the "Last Updated" date at the top of this policy
• We will notify you via email or prominent notice on our website
• We will provide a summary of key changes
• We will obtain your consent if required by law

We encourage you to review this policy periodically to stay informed about how we protect your information.