Open with relatable frustration - grab attention immediately
"How many times have you wanted to practice your golf game, but it's too dark, too cold, or you just don't have time to get to the course?"
Visual Notes:
Golfer looking out window at rain/darkness
Clock showing late evening time
Empty golf course at dusk
Quick montage of weather conditions
Scene 2
0:10 - 0:25
Personal Introduction
Build trust and connection with viewers
"Hi, I'm [Your Name], and like you, I'm obsessed with improving my golf game. That's why I created BackyardGolf - the world's first LED chipping game that lets you practice anywhere, anytime."
Visual Notes:
Founder speaking to camera (authentic, not overly polished)
B-roll of founder playing golf
Quick product reveal shot
Scene 3
0:25 - 1:00
Product Demonstration
Show the product in action - this is the meat of your video
"BackyardGolf uses ultra-wideband technology to track your shots with centimeter accuracy. Watch this..."
[Natural reaction to good/bad shots]
"The LED lights create a stunning visual experience that makes practice addictive, especially at night!"
Visual Notes:
30-second setup process (time-lapse)
Day shots showing accuracy tracking
Night shots with LED effects (hero shots!)
App interface on phone showing stats
Multiple people playing (family fun)
Different locations: backyard, garage, apartment
Scene 4
1:00 - 1:30
Key Features Rundown
Quick, punchy feature highlights with visual support
"Here's what makes BackyardGolf special:
• Military-grade UWB tracking - more accurate than any competitor
• 8 stunning LED modes for any mood or time of day
• Weatherproof design - use it anywhere
• Free app with games, challenges, and progress tracking
• Works with real golf balls or our safe foam balls"
Visual Notes:
Split screen comparisons
LED mode montage (quick cuts)
Rain test footage
App screenshots with motion graphics
Size comparison with common objects
Scene 5
1:30 - 1:45
Beta Tester Testimonials
Real people, real reactions
[Quick testimonial clips]
"I've lowered my handicap by 5 strokes!"
"My kids and I play every night"
"Best golf training tool I've ever bought"
Visual Notes:
3-4 quick testimonials (5 seconds each)
Show diversity of users
Include footage of them using product
Scene 6
1:45 - 2:00
Why We Need You
Create urgency and exclusivity
"We're launching on Kickstarter to bring BackyardGolf directly to golfers like you. By backing us today, you'll save 40% off retail price and be among the first to transform your practice routine."
Visual Notes:
Prototype to production journey
Manufacturing facility footage
Team working shots
Reward tier graphics
Scene 7
2:00 - 2:30
Strong Call to Action
Clear next steps - make it easy to back
"Join thousands of golfers who are taking their game to the next level. Click the green button to back BackyardGolf now and lock in your early bird discount.
Let's light up your golf game - together!"
[End with product beauty shot and logo]
Visual Notes:
Animated "Back This Project" button
Countdown timer showing limited spots
Final hero shot with LED effects
Website URL and social handles
Production Tips for Success
üé¨ Key Guidelines:
Keep energy high but authentic - don't oversell
Show the product within first 15 seconds
Use natural lighting when possible
Include captions for silent viewing
Film in 4K, export in 1080p
Add background music (upbeat, not overpowering)
üìπ Equipment Needed:
Camera
DSLR or iPhone 12+
Audio
Lavalier mic or Rode
Lighting
Ring light + softbox
Stabilizer
Gimbal or tripod
‚ö° Quick Hacks:
Film testimonials via Zoom if needed
Use slow-motion for ball flight shots
Create urgency with "limited spots" graphics
End with clear, single call-to-action
Ready to Film?
Use this script as your guide, but keep it natural!